by Lawrence | Nov 11, 2021 | Latest News
Ever since the pandemic hit the world, whether it is a small business marketplace or big enterprise, everyone wants to expand their roots digitally. Everyone wants to make sure that their websites appear on top searches whenever their potential consumer searches for something they are providing.
But how can we do that? Who can help such businesses to rank higher on search engines like Google? Here comes SEO to play its major role in keeping a website on top searches.
Now you must be wondering what SEO is? How does it actually work? How can we rank our website with the help of SEO?
Stop wondering anymore. Let’s hunt more to understand the significance of SEO clearly.
What is SEO and what are its components?
SEO or Search Engine Optimization, both are same. It is a powerful digital marketing tool that every marketer, small business owner, the creator should use wisely. If SEO is done right, it is no less than a boon for every marketer.
With the help of SEO best practices, you can strongly build your presence online. Plus, it helps you solidify the foundation of your website. If you want to bring heavy traffic to your website, knowledge of SEO is a must. It will change the whole orientation and functionality of your website.
The main components of SEO are:
One-page SEO – Under this technique, you alter your website, whether it is about restructuring it, putting a specific keyword in your content, adding images or certain internal links.
Off-page SEO – The main job you have to do under this technique is add backlinks to your content so that your content ranks higher on search engines. The higher the no of backlinks you use in your website, the higher the chances of your website ranking in search engines.
Content – The one thing that matters the most in optimizing a website, is the quality of your content. Make your content engaging and compelling. The headline of your content should be crisp and to the point. It should make your audience.
Keywords – If your website is ranking for specific keywords then you have completed half of the race. Keywords are those phrases that people type on search bar to find the answer of their problems online. Finding and putting the right keywords in your content can be a little time consuming, but the end results are always worth it.
Why do businesses focus on optimizing their sites in GOOGLE?
There are several other search engines available online such as Bing, DuckDuckGo, Yahoo, Baidu, Ask.com etc. then why do brands want to rank their websites higher on Google but not on other search engines?
It is because Google holds almost 90% of total search engine marketplace share. If your website is ranking on Google, it will automatically rank higher on other SERPs (Search engine result pages).
No doubt, Google is king and it will remain the same.
Why and how SEO is important for your business?
In this digital world, when everything is online, brands and small business owners desire to increase their visibility online in order to attract potential customers to their websites and convert them into buyers.
According to the GE Shopper Research Survey conducted in the year 2019, almost 81% of customers do only searches before making a purchase. This survey clearly states how important it is for brands and marketers and for YOUR business to appear in top searches. It’s high time to solidify the position of your website and content on SERPs for relevant keywords.
With the right strategy in mind and making the best use of SEO can help you attract the eyeballs of your buyers and bring them into your sales funnel.
Some benefits of using SEO strategically in your business:-
Create visibility – If you own a new business, it becomes crucial for your business to stand out from the crowd, and SEO helps you increase your visibility in the digital world. The more you are visible on search engines like Google, the more people click through your site and hence increase CTR (click-through rate).
Build trust and authenticity – The main goal of SEO is to provide the viewer with a user-friendly environment. Building trust among your customers is not a game of one night. Be patient and experience the result with time.
Budget-friendly – SEO is budget-friendly, i.e., cost-effective. You don’t need to spend a penny in making your brand powerful, effective and strong.
Heavy Traffic – Most businesses want to increase the performance of their websites and SEO is a great saviour to make this happen. SEO can give a huge boost to your click-through rates.
by Lawrence | Nov 11, 2021 | Latest News
Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. A lot of studies already revealed the importance of SEO and here are a few stats to prove it:
- As much as 93% of all traffic comes from a search engine.
- 75% of users never scroll past the first page of search results.
- More than 60% of marketers say improving SEO and growing organic presence is their top inbound marketing priority.
- The first position on Google’s organic search results has a 32% clickthrough rate.
Bearing all these figures in mind, it is not the issue of whether you should create a good SEO strategy for your website but rather how to do it most productively. Here are basic SEO principles to increase website traffic in the long run.
Keyword Optimization
If SEO is an anchor of online business, keywords are the main element of SEO. Every page on your website should follow a carefully-designed keyword strategy in order to make more impact on Google’s search engine algorithms.
That’s why you need a specific keyword for each page. Here are the most common ways to find keywords for your topics:
- Brainstorming: The first step is to write down all keywords you can think of on your own.
- Keyword Planner: Google developed Keyword Planner to help webmasters reach the target audience.
- Google searches: You can also search for business-related pages and see Google’s suggestions as you type in the question.
- Q&A websites: Sites like Quora receive thousands of questions every day. Check it out to see frequently asked questions and create pages that answer exactly the same inquiries.
Title Tags
Title tags are the second element of SEO that you need to take into consideration because search engine algorithms analyze your headlines to detect the subject and position it among similar posts. Keywords play a major role in that respect.
Each title should contain a keyword near the beginning, allowing Google to recognize the relevance of your content. Besides that, you can include the brand name in a title because that makes it easier for potential readers to realize who is hiding behind the post.
Headlines should also be compelling, which means they ought to inspire user interest. A good title acts as a call to action – it invites people to engage with your content. If you are not sure about the title efficiency, check out online tools such as CoSchedule Headline Analyzer. This app creates a headline score and analyzes the overall structure, grammar, and readability of your title.
Meta Description
Although meta keywords don’t make an influence in the SEO world anymore, other features like meta descriptions still represent a powerful optimization contributor. An average user looks at two things prior to opening a webpage – headlines and meta descriptions.
The latter is always displayed below webpage title in Google search results. Search engines highlight keywords in the meta description, thus making it a genuine CTA booster – it encourages people to click the link and check out your content.
Publish High-Quality Content
You could learn and apply every single SEO trick in the world, but it won’t help you gain traffic unless you publish high-quality content on your website. You just have to create relevant posts, explain niche-related phenomena, and solve users’ problems.
This is why blog posts are getting longer – it takes more words to write a good analysis and cover themes from every angle. According to the research, the ideal blog post length is now around 1,600 words. However, the plain text can only get you so far.
Exploit multimedia content to make your content more attractive for an average user. For instance, product reviews generate by far the best results for online retailers. This type of video content allows users to learn more about your products or services, encouraging them to complete the purchase upon watching.
SEO Audit
A regular SEO audit is mandatory if you want to maintain the same level of website productivity in the long run. Every once in a while you need to examine the entire website and find weak spots that slow you down. It’s a set of various procedures:
- Check each page for meta titles and descriptions.
- Check keyword optimization for each post.
- Analyze the URL structure of your articles.
- Check ALT tags on images.
- Conduct a test of mobile-friendliness to see it your website is properly optimized for smartphone usage.
All these steps will help you to figure out the SEO value of the website. It will also highlight flaws and shortcomings, so you can improve content or add the missing elements to increase the SEO potential.
Conclusion
SEO is by far the most important strategy in online business. It encompasses an entire set of principles that make your website more visible and attractive for Google searchers. Implementing these 5 basic SEO principles will help you increase your website traffic, improving the odds of generating more sales.
by Lawrence | Oct 17, 2021 | Latest News
Search Engine Optimization (SEO) in simple terms is the process of improving the quality and quantity of website traffic to a website or a web page from search engines, when people search for products or services related to your business in Google, Bing and other search engines.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO / Search Engine Optimization work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Our SEO / Search Engine Optimization success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO / Search Engine Optimization experts have to put in the work. That’s where we come in.
Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.
The newly updated SEO / Search Engine Optimization Periodic Table also includes a list of Toxins that detract from SEO / Search Engine Optimization best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.
We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
