Quality Over Quantity: The Imperative Shift in Content Marketing for 2024

Quality Over Quantity: The Imperative Shift in Content Marketing for 2024

When I assert that “content is not king,” I’m not dismissing the significance of content altogether.

In 2024, content marketing remains a vital aspect of your strategy; however, the emphasis should be on quality rather than quantity.

Too often, marketers are turning to AI tools to produce an abundance of lackluster content, saturating the web and obscuring the truly valuable material.

To ensure your content captures attention, it must be both engaging and pertinent to your audience. Furthermore, proper optimization is essential to ensure it appears prominently in search results.

Can AI Kill SEO in 2024

Can AI Kill SEO in 2024

It’s highly unlikely that AI will kill SEO (Search Engine Optimization) in 2024 or any time soon. Instead, AI is more likely to continue evolving alongside SEO practices, potentially even enhancing them.

AI has already been integrated into many aspects of SEO, such as content creation, keyword analysis, and user experience optimization. AI algorithms help search engines understand content better and deliver more relevant results to users, which aligns with the goals of SEO.

While AI might change certain aspects of SEO, such as how search engines rank content or how users interact with search results, it’s more accurate to see AI as a tool that complements and improves SEO strategies rather than replacing them entirely. As long as search engines exist and people rely on them to find information, SEO will remain relevant, albeit adapting to technological advancements like AI.

What’s a good site speed score and how to get there

What’s a good site speed score and how to get there

Site speed matters for just about every important web performance metric. Here are tips to help you rate your website’s speed and diagnose issues.

Internet denizens of a certain age remember the grating, buzzy dial-up internet tone.

For those who don’t remember the 90s, here are the kinds of memories that sound dredges up:

Opening a website with an image and watching it load raster line by raster line.

Admonishing everyone else in the house not to pick up the phone while you grab a snack from the fridge.

Sitting back down and realizing the site still. Hasn’t. Loaded.

Things aren’t that bad anymore, but this not-so-distant past demonstrates why slow page performance is bad for users. And what’s bad for users is bad for your web presence.

In short — a slow website costs your company in visibility, reputation, traffic, leads, and revenue.

Fortunately, there are easy-to-use tools and tips to help you rate your website’s speed, diagnose the issue, and solve whatever is throttling your site.

Let’s take a closer look.

Why site speed matters

Site speed matters for just about every important web performance metric — from page views to bounce rates to conversions.

By tracking 30 million user sessions on 37 websites over the course of a month, Deloitte found that improving site speed by just one-tenth of a second increased page views by 5.2%, raised conversion rates by 8.4%, and for ecommerce sites, grew the average order value by 9.2%. For context, it takes about one-third of a second for a human to blink.

Shoot for a PageSpeed Insights score of 90+

According to Google, a score above 90 is considered good. Anything below that likely needs improvement to avoid the risk of lower rankings in the Google search results.

Google wants to reward websites with a positive user experience. Speed is just one component of that because slow websites are frustrating for users to visit and interact with.

Just as slow websites can rank well on Google if they’re mastering the other areas of search engine optimization (SEO), lightning fast websites can rank poorly if they fail other measures of a positive user experience.

Deliver a positive user experience by making sure your content is helpful, thorough and reputable. Google measures this specifically through metrics like backlinks, internal links, relevant headings, body copy and image tags.

In short — make sure you’re at the top of your SEO game before focusing on site speed. Site speed isn’t the only thing Google looks at for ranking, but it does contribute to the overall user experience on both desktop and mobile.

6 ways site speed is measured

Though there are many ways to measure website load speed, let’s focus on the ones that affect the user experience the most.

  1. First contentful paint

First contentful paint (FCP) measures how long it takes from when your page starts to load to when visitors can see the first-loaded content  — like text, images, or video —- on their screen.

This doesn’t mean all the content is loaded, but it helps your visitors feel like your page has loaded faster, making for a better user experience.

2. Largest contentful paint

Largest contentful paint (LCP) gauges how long it takes before visitors can see the largest content on the page. This is often something like a header image or a video that has a large file size.

Research has shown that the sooner that piece of content loads, the happier users are. According to Google, you should aim for 2.5 seconds or less. For every 100 milliseconds faster that content loads, there is a drop in bounce rate and rise in conversion rates.

3. Speed index

Speed index shows the time it takes for visitors to see everything “above the fold,” or all the content available without having to scroll or interact with the page.

Google encourages website owners to keep this number under 3,000 milliseconds. Like FCP, Google sees this as an important metric because it gives the impression to users that the page is fully loaded. Since the most relevant parts of a page page are likely above the fold, speed index also helps you gauge how quickly users can access the most important information of your site.

4. Time to interactive

Visitors don’t want to just look at your page. They want to do something with it — whether that’s scrolling, pressing play on a video, clicking a link, or entering their information into a data field.

You don’t want visitors to be able to see a video, or other interactive element for example, and not be able to use it.

Time to interactive (TTI) measures how long it takes for your page to be fully interactive. Google considers a fast time to interactive speed to be 3.8 seconds.

5. Total blocking time

Total blocking time (TBT) measures how much “long tasks” are contributing toward your TTI metric.

These long tasks, or things that take your website longer than 50 milliseconds to load, can extend the amount of time where your website looks usable (after the first contentful paint) and when it is usable (TTI). This can lead to frustrated users because they try to interact with your website but get no response.

Your TBT should be 200 milliseconds or less to reduce the amount of time your website isn’t responsive as it loads. An unresponsive web page frustrates your visitors and can lead them to bounce.

6. Cumulative layout shift

That aggravating experience of trying to click the little X to close an ad, only to have the ad move as more content loads on the page, is called cumulative layout shift (CLS).

These shifts undercut the user experience and hurt your score because those shifts cause accidental clicks, which lead to a poor user experience. A case study of Yahoo! Japan’s news page showed this principle in action. For every 0.2 seconds they reduced the time that shift happened, they saw a 15.1% increase in the number of pages a visitor looked at during their session.

Here’s how to improve your site speed score

Just because you have a sub-90 site speed score doesn’t mean you’re doomed to a low page ranking forever. You can make choices in both the design of your website and the content you include on its pages to improve that score.

The first step is to see where your website stands now by performing a website speed test. Put your website URL into the tool and wait while the tool analyzes your website. You’ll end up with a dashboard of metrics like FCP, LCP, and speed index listed for both the desktop and mobile version of your website. People in the US are more likely to access the internet through their mobile device, so if you need to prioritize which version of your site to focus on, it might be wise to start by making sure your site performs well on mobile.

Each of the metrics your site speed tool measured will be highlighted with a color based on your site’s performance in that category. Metrics highlighted in green indicate that your website performed well. If the metric is yellow, you know it needs improvement. The metrics in red denote areas where your site is performing poorly enough to hurt your user experience and your standing on search pages. This dashboard serves as a priority list for improving your website. Start with the metrics that are marked in red before you worry about improving metrics marked in yellow. Your dashboard of results will offer suggestions about how to start improving each metric to help get start improving your speed. In the example below, PageSpeed Insights identified CSS stylesheets that are not being used and plugins that are loading too slowly.

Exploring 7 Emerging Web Design Trends for 2024 and Beyond

Exploring 7 Emerging Web Design Trends for 2024 and Beyond

The realm of web design is undergoing a transformative renaissance, with 2024 poised to redefine digital aesthetics and functionality. Rather than merely focusing on visually appealing pages, web design now aims to create immersive, engaging, and inspiring experiences, influenced by new technologies and user behavior insights.

While trends play a role, it’s crucial not to let them dictate design choices. Gabi Robins, a brand designer at Webflow, suggests being aware of trends but allowing intentions to guide design decisions. Here are seven emerging web design trends for 2024:

  1. Denser, Richer Graphics: Advances in technology, including faster processors and improved GPUs, enable denser and richer graphics on websites. This trend moves away from minimalist designs, offering more immersive user experiences.
  2. AI-Generated Designs: The integration of generative art and AI in web design is set to revolutionize the digital landscape. AI tools can create custom graphics based on user data, leading to personalized and dynamic user experiences.
  3. Skeuomorphism: Skeuomorphism mimics real-world elements in web design for a familiar and intuitive user experience. Its revival responds to a desire for designs that reflect a pre-digital world.
  4. Parallax Scrolling: Parallax scrolling, now incorporating live and video content, enhances storytelling and user engagement by providing a dynamic visual experience.
  5. Kinetic Typography: Animated text, known as kinetic typography, becomes more interactive in 2024, responding to user actions and integrating with other design elements for an immersive experience.
  6. Microinteractions: Subtle yet engaging interactive elements within websites, called microinteractions, are expected to become more personalized and context-aware, improving the overall user experience.
  7. Typographical Evolution: Typography evolves with experimentation in layout, size, color, and interactive elements. Designers blend classic and modern fonts, large statement typefaces, and explore overlapping text and mixed media.

While these trends offer exciting possibilities, it’s essential to prioritize meaningful, engaging, and intuitive experiences in web design projects for 2024 and beyond.

2024 SEO and Content Trends: Key Predictions and Insights

2024 SEO and Content Trends: Key Predictions and Insights

The landscape of SEO and content marketing is set to evolve in 2024, building upon the advancements witnessed in 2023. Notable trends and predictions include:

  1. Deeper Integration of AI in SEO and Content Creation: Expect increased incorporation of AI into SEO and content creation, with a focus on expert-written content and new Google updates, such as the Search Generative Experience (SGE).
  2. Google SGE Predictions: Anticipate Google updates favoring expert content, increased emphasis on e-commerce, and changes in content optimization and customer engagement through the updated SGE.
  3. Shift in SEO Metrics: As SGE becomes more integrated into SERPs, a shift in SEO metrics is expected, moving towards conversion rates, lead generation, and brand visibility, rather than traditional metrics like rankings and click-through rates.
  4. Limited Impact of SGE on Search: The potential impact of SGE on web traffic might be limited, emphasizing the importance of advancements in Google’s algorithm itself.
  5. Alternative Platforms in Search: The search industry will witness a shift from Google-dominated search to alternative platforms like TikTok, YouTube, Pinterest, and Reddit, requiring marketers to adapt their strategies and redefine key performance indicators.
  6. Changing Searcher Behavior: With the rise of SGE, users may seek answers beyond traditional search engines, turning to platforms like TikTok or Reddit and relying on crowd-sourced information for effective content and SEO in 2024.
  7. Shorter, Digestible Content on Various Platforms: Evolving attention spans will drive a shift towards shorter, easily digestible content on platforms like TikTok, YouTube Shorts, and Pinterest, necessitating adaptation and repurposing of content.
  8. Focus on Content that Shapes Culture: SEO and content strategies will shift towards creating content that shapes culture instead of merely targeting SERP rankings, emphasizing the ‘marketing’ aspect of content marketing.
  9. Broader Online Presence for SEO Success: The focus in 2024 will shift from ranking on search engines to establishing a broad online presence, with a holistic approach encompassing visibility and reputation across various digital platforms.
  10. Niche Keywords and Manual Research: Targeting niche keywords and engaging in manual research for content topics will be crucial in standing out in an AI-dominated era.
  11. Thought Leadership and E-E-A-T: In 2024, thought leadership will play a vital role in combating low-quality AI content, with a focus on building expertise, authority, and trust (E-E-A-T) through authentic insights and collaborations with industry experts.
  12. Experience as a Ranking Signal: Experience will become a significant ranking signal in 2024, with a focus on showcasing expertise through schema markup, personal stories, and case studies.
  13. First-hand Experiences for SEO Success: Brands will likely shift towards a more product-led SEO approach, incorporating first-hand experiences, case studies, and unique customer stories into their content for originality and effectiveness.
  14. Google’s Emphasis on First-hand Experience: Google is expected to prioritize content based on first-hand experience, including forum discussions, videos, and social media content, to distinguish itself from AI-generated content.
  15. AI Integration in Workflows and E-E-A-T-aligned Content: AI integration in workflows and a focus on content aligned with E-E-A-T principles will define SEO strategies in 2024, emphasizing user-focused, helpful, and original content.
  16. Collaboration with Subject Matter Experts: Collaboration with subject matter experts (SMEs) will be crucial in 2024, emphasizing the importance of creating high-quality content with genuine value.
  17. Linked Author Bios and Unique Insights: Establishing content authority through linked author bios and providing unique insights will enhance credibility and expertise, aligning with Google’s E-E-A-T guidelines.
  18. Adapting to Rapid Google Updates: Adapting to rapid Google updates and agile SEO strategies will be essential in 2024, with a predicted emphasis on video SEO, AI tools integration, and continued evolution of Google Analytics 4 (GA4).
  19. Diversifying SEO with Advanced AI: The integration of advanced AI in SEO will demand a diversified approach, understanding user intent, and adopting multiplatform strategies to cater to evolving search demands.
  20. Focus on Emotional Intelligence in Content: The pendulum is expected to swing towards emotional intelligence (EI) in content creation, with AI used to enhance content impact and meet evolving audience expectations.
  21. Tailored Strategies Amidst AI Innovation: As AI becomes more widespread, tailored strategies catering to individual preferences and needs will be crucial for SEO success, demanding constant adaptation and ethical standards.
  22. Authentic Brands and AI-generated Content: Authentic brands might face challenges in organic traffic due to the influx of AI-generated content, prompting a shift towards more personalized and context-specific search results.
  23. AI and Machine Learning for Deeper Audience Insight: SEO in 2024 will heavily rely on AI and machine learning for refined algorithms and a deeper understanding of user intent, with a focus on user experience, video content, and semantic search trends.
  24. More Than Half of Web Content AI-generated: By the end of 2024, more than half of the web’s content is predicted to be AI-generated, leading to a potential reassessment of content as a ranking signal and increased importance of brand signals.
  25. Navigating Google’s AI Content Filters: Google’s efforts to filter low-quality AI-generated content may impact websites without AI content. Diversifying content formats and following E-E-A-T principles is recommended.
  26. AI Forces Content Marketers to Level Up: The disruption caused by AI will compel content marketers and SEOs to elevate their skills, focusing on audience knowledge, author expertise, Schema markup, and ethical AI use.
  27. Sustainability and Ethics in SEO Content Strategy: Sustainability, social responsibility, and ethical practices will drive SEO content strategies in 2024, emphasizing the need for brands to align with consumer values and share genuine stories.

In summary, 2024 is poised to be a year of significant shifts in SEO and content marketing, with a strong focus on adapting to AI advancements, emphasizing user experience, and aligning with evolving search trends.

Search Engine Optimization essential foundational principles

Search Engine Optimization essential foundational principles

We are in the business of keeping Search Engine Optimization simple but with powerful results. To execute an effective SEO campaign you first need to grasp these fundamentals that will dictate how you’ll design, implement, and monitor your campaigns.

1. Understand SEO and Why it’s Important

The first step to designing impactful SEO strategies is understanding what SEO is.

What is SEO?

SEO is the process of improving the quantity and quality of organic (not paid for) traffic that comes to your website. To do this, you must increase the visibility of your content on search engine results pages (SERPs).

For people to see your content, it must be featured on the first page of SERPs. Therefore, the higher your content ranks on SERPs, the better the chances of people finding it. As a result, you’ll enjoy more traffic to your website.

2. Know How Search Engines Function

Knowing how search engines work is another crucial aspect of running effective SEO campaigns

Don’t worry. We’re not going into the technical details here. Instead, we’ll look at two core functions search engines perform that impact SEO — crawling and indexing.

  1. Crawling: This is when search engines scour the internet for content. The main point of crawling is understanding the content on each website.
  2. Indexing: After search bots crawl a web page, they store and organize the content in an index repository. Once a page has been indexed, search engines can pull up your URL for relevant searches.

What does this mean for SEO?

It means if search engines can’t crawl or index your content, there’s no way it can rank.

We’ll look at optimizing for indexing in the section on technical SEO. 

3. Equip Yourself with the Right SEO Tools

SEO is a data-driven type of digital marketing. As such, it’s virtually impossible to succeed without some SEO tools. Here’s a short list of the basic ones you need:

  • Google Search Console (GSC): GSC is a free tool from Google that gives you data on your website’s performance. Some of the insights it gives you include site health, backlinks, insights into search queries, and much more. 
  • Google Analytics (GA): GA is a user-centric tool from Google that gives you insight into, among other things, your website visitors, where they came from, and what they do on your website.
  • AIOSEO/Yoast/Smart Crawl: These are WordPress plugins designed to help with on-page and technical optimization. You can use them to implement schema markup, create sitemaps, optimize metadata, competitor analysis, and much more.
  • Semrush: Semrush is an all-in-one digital marketing tool you can use as a keyword research tool, SERP tracker, site health checker, traffic analytics tool, and more.
  • Ahrefs: Like Semrush, Ahrefs is an all-in-one tool with powerful functionalities. These include, among others, a backlink checker, competitor analysis, rank tracking, site audits, e.t.c.

Armed with the right tools, getting the right data and designing effective SEO campaigns becomes easier.

4. Conduct Audience Research

To drive relevant and targeted traffic to your site, you need to create content your audience finds valuable and helpful. 

That’s why you must invest in audience research. 

Audience research will give you insights into:

  • Demographic data: Demographics are the physical attributes that make up your audience’s profile. These are attributes like age, location, income bracket, and more.
  • Psychographic data: Psychographics are the psychological traits that influence your customers’ behavior. Examples include values, goals, opinions, beliefs, lifestyles, e.t.c.

Knowing your audience is essential to creating content and campaigns that resonate with them. This will lead to your content not just ranking high but converting well too.

On-page SEO Basics

Once you’ve got the fundamentals out of the way, the next step to getting a handle on SEO is mastering the on-page SEO basics. 

FYI, on-page SEO deals with elements on your website you can manipulate for better search rankings. Here are some of the most important ones:

5. It All Starts with Keyword Research

On-page SEO starts with keyword research. This is the process of discovering the words and phrases users input into search engines when looking for information.

Keyword research is an invaluable tool as it gives you insight into what your target audience is looking for. This, in turn, will help you create content that answers their questions. Keyword-focused content gives you a better opportunity to rank on SERPs. It also enables you to gain the trust of users.

A few tips for effective keyword research include:

  • Brainstorm topics you want to rank for
  • Create topic buckets
  • Use keyword research tools to find seed keywords for each topic bucket
  • Check out your competitors, particularly the keywords they are ranking for

Once you’ve discovered potential keywords, use your keyword research tool to analyze and vet them. Check for factors like keyword difficulty, search volume, and search trends, among others.

6. Throw Search Intent Into the Mix

Once you’ve found your keywords, you can go ahead and start creating content, right?

Not quite.

Keywords alone won’t help you rank. You must also understand the intent behind those keywords. 

This is called search intent, and it can be categorized into:

  • Informational: This is when a user is looking for general information about a topic.
  • Navigational: Displayed when a user wants to go to a particular website or page.
  • Commercial: This is when a user is researching a product and intends to buy it soon.
  • Transactional: Searchers with this type of intent usually search with the purpose of buying something at that moment.

Knowing the reason behind a search query is important as it will help you create content that your audience wants to read. This will result in higher conversion rates, increased dwell time, and ultimately, more revenue generated for your business.

To discover the intent behind a keyword, plug it into a search engine and observe the top-ranking articles. You can also get intent data from tools like GSC and Semrush, among others.

7. Use Your Keywords to Design a Solid Content Calendar

Armed with your keywords, you can now start planning your content creation. The first place to start is to create a content calendar. A content calendar is a living document that helps you plan out your content in advance. A few benefits of a content calendar include:

  • Keeps your content team organized and on track
  • Enhances accountability as everyone knows what to do and when to do it
  • Helps you sustain your audience’s interest by keeping your content aligned with search intent
  • Keeps your content team organized
  • Makes it easy to track performance

Planning your content will help you focus on content pieces that will give you the most traction. 

8. Know Where to Place Your Keywords Strategically

After short-listing your keywords and understanding the searcher intent behind them, the next step is to know where to place them. Some of the most important include:

  • Headline 
  • Header tags
  • Introduction and conclusion
  • Image alt tags
  • Meta description
  • SEO title
  • Body copy

Proper keyword placement is a critical component of creating content that’s optimized to rank. However, you must be careful that you don’t overuse your keyword as search engines will consider this keyword stuffing. Instead, consider using variants of your keyword wherever possible. 

9. Create SEO and User-friendly Content?

The final step in mastering on-page SEO is creating user-friendly content that’s also optimized for search engines. Here’s what that kind of content looks like:

Lots of Subheads

Avoid walls of text by breaking up your text with many subheads. This makes it easy for users to skim through your content. Using many subheads also makes it easy for search engines to figure out the topical relevance of your content.

Easy to Read

Keep your sentences and paragraphs short. This makes for easy reading and digestion of your content.

Include Lots of Visual Assets

Visual assets are essential elements of your content. They help convey your message better. Also, they help encourage engagement. Whether it’s a GIF, video, or static image, find ways of including them in relevant places in your content. However, make sure your images are SEO-optimized.

10. Build Strategic Internal Links

Internal links are links on your site that point to other pages and posts on your site. These play a vital role in SEO as they help you provide users with a positive experience. This results in increased dwell time, indicating to search engines that visitors find your content valuable. Also, executed well, a good internal linking strategy will help search engines understand which pages are more important on your site.

To build your internal links strategically, you must ensure each page you link out to adds more value to the page you’re linking out from. If you have many pages on your site, this can be quite hard to do. 

Thankfully, AIOSEO added a feature called Link Assistant that helps you do this easier and much faster. That’s because Link Assistant looks for other posts on your website relevant to your current post’s focus keyword. Once it finds them, it looks for anchor text it can marry to the different posts you can link to.

The best part is you can accept all suggestions with a single click. You can also choose to accept the suggestions one at a time and tweak the anchor text you’ll be using.

 11. Build Authority with Outbound Links

Search engines want to make sure they only recommend authoritative content. One way of building authority is to cite other publications, facts, and statistics. Linking out to authority sites also helps strengthen the topic signal for that page. This is important as it helps show search engines that your content will meet user intent.

If you’ve already built outbound links on your site, you can use Link Assistant to help optimize them. The tool will show you all the outbound links on a particular page, enabling you to vet which to delete, which to keep, and which anchor text to optimize.

12. Create and Optimize a Sitemap

A sitemap is a blueprint of your website. One of its primary purposes is to help search engines find, crawl, and index all important pages on your website. That’s why you must create and optimize a sitemap for your site.

A couple of ways to do that include:

  • Create your sitemap
  • Submit your sitemap to Google
  • Structure your sitemap by section
  • Only include important pages
  • Exclude pages that have been redirected or canonicalized

Sound complicated?

Don’t worry. Our mission here at AIOSEO is to make SEO easier for everyone, including those with no technical background. That’s why we included a sitemap generator in our plugin.

You can easily implement the type of sitemap relevant to your website with just a few clicks. The advanced settings also give you more control over the links to be included or excluded in the sitemap.

Off-page SEO Basics

Off-page SEO is more challenging than on-page SEO in that it deals with factors away from your website that can influence your rankings. It involves any activity away from your website that impacts your website’s performance. These activities are deemed a vote of confidence in your site by search engines and, therefore, help determine your ranking.

 Here are some activities you can leverage off-site to boost your SEO:

13. Build Relevant Backlinks

Link building is one of the most fundamental off-page SEO practices with high-impact results. That’s why you must invest time and resources in building relevant backlinks. These are links from other sites pointing to your site. For your backlinks to be relevant, they must be from:

  • Authoritative sites
  • Sites with a similar audience to yours
  • Sites that feature content that’s topically relevant to yours

Building backlinks can be a daunting task if you don’t know how to go about it. A few tips to help you build some, even when you don’t have much experience, include: 

  • Guest posting: This is the practice of publishing content on sites that aren’t your own. When you do this, you can earn a backlink to your site.
  • Repair broken links: Find broken links on relevant authority sites and offer them content on your site to repair the broken link. 
  • Email outreach: Reach out to sites in your niche to offer specific links for content on their site. Make sure your content is of high quality and adds value to the pages you’re targeting.
  • Create a free tool: Creating a free tool that helps your audience reach their goals is an excellent way to build links. Publications in your niche are likely to link to it to add value to their content. Here’s an example from our friends at MonsterInsights.
  • Publish a unique study/research: Webmasters rely on facts, studies, and research to add value to their content. It helps build authority. That’s why publishing unique studies is an excellent strategy for attracting backlinks.
  • Leverage Barnacle SEO: Barnacle SEO is the practice of getting your site listed on big sites in your niche. A great example is getting listed on review sites, business directories, or partner pages on large sites.
  • Participate in roundup posts: These are posts where experts share their views on a hot topic. Apart from helping you build backlinks, this also has the advantages of giving you more visibility and driving more traffic to your site. 

14. Drive Brand Signals

An underrated off-page SEO strategy you must leverage to improve your rankings is generating brand signals. 

Brand signals are mentions of your brand across the internet. Whether they are linked or not, any positive mentions of your brand help boost your authority. 

How do you drive brand signals?

  • Invest in a robust social media strategy
  • Run PR campaigns
  • Encourage your customers to leave positive reviews on third-party platforms
  • Do, say, or create something newsworthy

Brand signals are an excellent way of building credibility. This results in search engines valuing your content more, giving you a competitive advantage.

Master Technical SEO Basics

Technical SEO is not as daunting as it sounds. You just need to know what to do.

What is technical SEO?

Technical SEO is the practice of optimizing technical elements of your website and server that impact your website’s performance and user experience. Some aspects to focus on to ensure your technical SEO is on point include:

15. Page Experience

Page experience is one of the primary elements to consider when working on your technical SEO. That’s because it encompasses many other technical SEO aspects that have a high impact on your SEO.

What is page experience?

Page experience refers to a set of signals Google uses to measure how users perceive the experience they have when interacting with your web pages. These signals include:

  • Core web vitals: Core web vitals deal with site speed, interactivity, and a page’s stability. These three elements have a massive influence on the experience factor on your website.
  • Mobile-friendliness: Search engines prioritize websites that focus on a mobile-first experience as 54.98% of searches are performed on mobile.
  • Security: Implementing HTTPS is a signal that your website is safe. Therefore, search engines will promote your content above sites that are still on HTTP (a less secure protocol).
  • Intrusive interstitial elements: An intrusive interstitial is any element on a web page that covers a large percentage of the content on a web page, thereby making it difficult to access.

With search engines taking user experience (UX) into account as a ranking factor, nailing your page experience is a no-brainer. It should be a priority when optimizing the technical aspects of your website.

16. Check for Crawl Errors

Crawl errors hinder websites from reaching important pages on your website. That’s why you must regularly check for them on your website. Some common factors that can lead to crawl errors include:

  • Broken links
  • 404 errors
  • Redirect chains and loops
  • DNS errors
  • Server errors
  • Wrongly formatted robots.txt file

Remember, if search engines can’t crawl pages on your site, those pages can’t rank. Crawl errors can also send a signal to search engines that your site is of low quality.

17. Site Architecture

Site architecture refers to how you organize, group, and link pages on your website. Your site architecture can help users and search engines easily find what they are looking for. This can lead to increased time on site, signaling to search engines that your site offers a positive UX and valuable content. 

To optimize your site architecture, you must factor in:

  • Navigation menus
  • Categorization
  • URL structures
  • Breadcrumbs
  • Internal linking

Remember, search engines are all about providing users with a positive UX.

18. Use Search Engine-friendly URLs

URL structure plays a vital role in technical SEO. For one, URLs tell search engines and users what a page is about. Because of that, your URL structure must be:

  • Logical
  • Short and descriptive
  • Easy to read
  • Intelligible to readers

Your URLs should also help show readers that your content will meet their search intent. To do this, include your keyword. If you’re a WordPress user, avoid using the default URL WordPress assigns to a post. Instead, edit it to make it SEO-friendly. You can easily do this using AIOSEO. Besides the tips above, make sure to future-proof your URLs. One way of doing this is avoiding including dates or numbers in the URL, even if they may appear in the headline.