Ever since the pandemic hit the world, whether it is a small business marketplace or big enterprise, everyone wants to expand their roots digitally. Everyone wants to make sure that their websites appear on top searches whenever their potential consumer searches for something they are providing.
But how can we do that? Who can help such businesses to rank higher on search engines like Google? Here comes SEO to play its major role in keeping a website on top searches.
Now you must be wondering what SEO is? How does it actually work? How can we rank our website with the help of SEO?
Stop wondering anymore. Let’s hunt more to understand the significance of SEO clearly.
What is SEO and what are its components?
SEO or Search Engine Optimization, both are same. It is a powerful digital marketing tool that every marketer, small business owner, the creator should use wisely. If SEO is done right, it is no less than a boon for every marketer.
With the help of SEO best practices, you can strongly build your presence online. Plus, it helps you solidify the foundation of your website. If you want to bring heavy traffic to your website, knowledge of SEO is a must. It will change the whole orientation and functionality of your website.
The main components of SEO are:
One-page SEO – Under this technique, you alter your website, whether it is about restructuring it, putting a specific keyword in your content, adding images or certain internal links.
Off-page SEO – The main job you have to do under this technique is add backlinks to your content so that your content ranks higher on search engines. The higher the no of backlinks you use in your website, the higher the chances of your website ranking in search engines.
Content – The one thing that matters the most in optimizing a website, is the quality of your content. Make your content engaging and compelling. The headline of your content should be crisp and to the point. It should make your audience.
Keywords – If your website is ranking for specific keywords then you have completed half of the race. Keywords are those phrases that people type on search bar to find the answer of their problems online. Finding and putting the right keywords in your content can be a little time consuming, but the end results are always worth it.
Why do businesses focus on optimizing their sites in GOOGLE?
There are several other search engines available online such as Bing, DuckDuckGo, Yahoo, Baidu, Ask.com etc. then why do brands want to rank their websites higher on Google but not on other search engines?
It is because Google holds almost 90% of total search engine marketplace share. If your website is ranking on Google, it will automatically rank higher on other SERPs (Search engine result pages).
No doubt, Google is king and it will remain the same.
Why and how SEO is important for your business?
In this digital world, when everything is online, brands and small business owners desire to increase their visibility online in order to attract potential customers to their websites and convert them into buyers.
According to the GE Shopper Research Survey conducted in the year 2019, almost 81% of customers do only searches before making a purchase. This survey clearly states how important it is for brands and marketers and for YOUR business to appear in top searches. It’s high time to solidify the position of your website and content on SERPs for relevant keywords.
With the right strategy in mind and making the best use of SEO can help you attract the eyeballs of your buyers and bring them into your sales funnel.
Some benefits of using SEO strategically in your business:-
Create visibility – If you own a new business, it becomes crucial for your business to stand out from the crowd, and SEO helps you increase your visibility in the digital world. The more you are visible on search engines like Google, the more people click through your site and hence increase CTR (click-through rate).
Build trust and authenticity – The main goal of SEO is to provide the viewer with a user-friendly environment. Building trust among your customers is not a game of one night. Be patient and experience the result with time.
Budget-friendly – SEO is budget-friendly, i.e., cost-effective. You don’t need to spend a penny in making your brand powerful, effective and strong.
Heavy Traffic – Most businesses want to increase the performance of their websites and SEO is a great saviour to make this happen. SEO can give a huge boost to your click-through rates.