Basic SEO principles to increase your website traffic

Basic SEO principles to increase your website traffic

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. A lot of studies already revealed the importance of SEO and here are a few stats to prove it:

  • As much as 93% of all traffic comes from a search engine.
  • 75% of users never scroll past the first page of search results.
  • More than 60% of marketers say improving SEO and growing organic presence is their top inbound marketing priority.
  • The first position on Google’s organic search results has a 32% clickthrough rate.

Bearing all these figures in mind, it is not the issue of whether you should create a good SEO strategy for your website but rather how to do it most productively. Here are basic SEO principles to increase website traffic in the long run.

Keyword Optimization

If SEO is an anchor of online business, keywords are the main element of SEO. Every page on your website should follow a carefully-designed keyword strategy in order to make more impact on Google’s search engine algorithms.

That’s why you need a specific keyword for each page. Here are the most common ways to find keywords for your topics:

  • Brainstorming: The first step is to write down all keywords you can think of on your own.
  • Keyword Planner: Google developed Keyword Planner to help webmasters reach the target audience.
  • Google searches: You can also search for business-related pages and see Google’s suggestions as you type in the question.
  • Q&A websites: Sites like Quora receive thousands of questions every day. Check it out to see frequently asked questions and create pages that answer exactly the same inquiries.

Title Tags

Title tags are the second element of SEO that you need to take into consideration because search engine algorithms analyze your headlines to detect the subject and position it among similar posts. Keywords play a major role in that respect.

Each title should contain a keyword near the beginning, allowing Google to recognize the relevance of your content. Besides that, you can include the brand name in a title because that makes it easier for potential readers to realize who is hiding behind the post.

Headlines should also be compelling, which means they ought to inspire user interest. A good title acts as a call to action – it invites people to engage with your content. If you are not sure about the title efficiency, check out online tools such as CoSchedule Headline Analyzer. This app creates a headline score and analyzes the overall structure, grammar, and readability of your title.

Meta Description

Although meta keywords don’t make an influence in the SEO world anymore, other features like meta descriptions still represent a powerful optimization contributor. An average user looks at two things prior to opening a webpage – headlines and meta descriptions.

The latter is always displayed below webpage title in Google search results. Search engines highlight keywords in the meta description, thus making it a genuine CTA booster – it encourages people to click the link and check out your content.

Publish High-Quality Content

You could learn and apply every single SEO trick in the world, but it won’t help you gain traffic unless you publish high-quality content on your website. You just have to create relevant posts, explain niche-related phenomena, and solve users’ problems.

This is why blog posts are getting longer – it takes more words to write a good analysis and cover themes from every angle. According to the research, the ideal blog post length is now around 1,600 words. However, the plain text can only get you so far.

Exploit multimedia content to make your content more attractive for an average user. For instance, product reviews generate by far the best results for online retailers. This type of video content allows users to learn more about your products or services, encouraging them to complete the purchase upon watching.

SEO Audit

A regular SEO audit is mandatory if you want to maintain the same level of website productivity in the long run. Every once in a while you need to examine the entire website and find weak spots that slow you down. It’s a set of various procedures:

  • Check each page for meta titles and descriptions.
  • Check keyword optimization for each post.
  • Analyze the URL structure of your articles.
  • Check ALT tags on images.
  • Conduct a test of mobile-friendliness to see it your website is properly optimized for smartphone usage.

All these steps will help you to figure out the SEO value of the website. It will also highlight flaws and shortcomings, so you can improve content or add the missing elements to increase the SEO potential.

Conclusion

SEO is by far the most important strategy in online business. It encompasses an entire set of principles that make your website more visible and attractive for Google searchers. Implementing these 5 basic SEO principles will help you increase your website traffic, improving the odds of generating more sales.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?

Search Engine Optimization (SEO) in simple terms is the process of improving the quality and quantity of website traffic to a website or a web page from search engines, when people search for products or services related to your business in Google, Bing and other search engines.

The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO / Search Engine Optimization work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

Our SEO / Search Engine Optimization success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO / Search Engine Optimization experts have to put in the work. That’s where we come in.

Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.

The newly updated SEO / Search Engine Optimization Periodic Table also includes a list of Toxins that detract from SEO / Search Engine Optimization best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.

We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.